“The most effective PR is not about what you say, but what you do – and getting that story in front of the right people to help you do it more successfully.”
– Doug Curran
It isn’t just about getting your name in the paper, or your face on TV. Nor is it how many “likes” you have on Facebook, or followers on Twitter.
The true measure of successful public relations for a business, organization or accomplished individual is what is said about you and to whom it’s being said. It should tell an appealing story about what you do. It must target traditional and/or “new” media with the craft to be readily recognized as newsworthy. And, most important, it must deliver the right messages to your key audiences.
I strongly believe that the most effective PR is personal: that is, it truly reflects what or who you are as an organization or individual. And it resonates in a personal way with those you are trying to reach, making it immediately apparent “why this is important to me.” For more insight, check out my blog, PR–It’s Personal.
My PR Services: A cost-effective
way to drive your business
Advertising lets you tell it your way, where you want, but it’s expensive. Word of mouth is invaluable and free, but it’s hard to generate and notoriously fickle. Public relations is a highly effective middle ground – targeted like advertising, but more credible like word of mouth.
Best of all, it doesn’t have to break the bank, particularly if yours is an emerging or small to mid-sized business/organization. Yes, you need a pro, but not necessarily the hefty retainer and fees of a big PR agency.
I bring to my PR client organizations more than a decade of experience as a news reporter and editor, and even longer as a PR agency executive and independent consultant. I work with executive leadership teams to shape and drive public relations programs that achieve maximum impact for a reasonable budget outlay. Learn more about my Services.
